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Marketing & SalesObjective Test

Introduction to Retail & Merchandising

Foundational retail concepts for 9th-10th graders: merchandising, customer service, and store operations.

About this event

Introduction to Retail & Merchandising is the 9th-10th grade entry point to the retail events. It covers the basics of how stores operate: merchandising and visual display, inventory and stock basics, customer service fundamentals, pricing and markdowns, and point-of-sale operations. It is the natural lead-in to the full Retail Management event.

Test day

What to expect

60 minutes, 100 questions

You have 60 minutes to answer 100 multiple-choice questions. Each question has four options (A, B, C, D) with exactly one correct answer. There is no penalty for wrong answers -- always fill in your best guess.

Computer-graded, instant results

Tests are machine-scored. Questions are drawn from the official FBLA topic outline for this event, distributed proportionally across all topic areas. Expect a mix of recall (definitions, formulas), application (scenario-based), and analysis questions.

Top scorers advance

The highest-scoring competitors at each regional advance to the state competition. State winners compete at the National Leadership Conference (NLC). Study the official FBLA topic outline -- it lists the exact subject areas and their approximate weight on the test.

What's on the test

Merchandising & visual displayInventory basicsCustomer service fundamentalsPricing & markdownsPoint-of-sale operationsStore operations

Study resources

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