About this event
Introduction to Marketing Concepts is the 9th-10th grade entry point to the marketing events. It stays at the fundamentals: the basics of product, price, place, and promotion, what branding is and why it matters, simple consumer behavior ideas, and an intro to advertising and market research. It is the launchpad toward the full Marketing and Advertising events.
Test day
What to expect
60 minutes, 100 questions
You have 60 minutes to answer 100 multiple-choice questions. Each question has four options (A, B, C, D) with exactly one correct answer. There is no penalty for wrong answers -- always fill in your best guess.
Computer-graded, instant results
Tests are machine-scored. Questions are drawn from the official FBLA topic outline for this event, distributed proportionally across all topic areas. Expect a mix of recall (definitions, formulas), application (scenario-based), and analysis questions.
Top scorers advance
The highest-scoring competitors at each regional advance to the state competition. State winners compete at the National Leadership Conference (NLC). Study the official FBLA topic outline -- it lists the exact subject areas and their approximate weight on the test.
What's on the test
Study resources
Bookmark to saveCurated by FBLA One. Free unless noted. External links open in a new tab.