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Marketing & SalesObjective Test

Sports & Entertainment Management

Sports marketing, event management, sponsorships, ticketing, and the business of entertainment.

About this event

Sports and Entertainment Management applies marketing and management principles to the business of sports, music, and live events. Topics include sports marketing and sponsorship sales, event and venue management, ticketing, talent representation, and broadcasting rights. Strong scorers understand how sponsorship, media, and ticketing revenue streams fit together to make events profitable.

Test day

What to expect

60 minutes, 100 questions

You have 60 minutes to answer 100 multiple-choice questions. Each question has four options (A, B, C, D) with exactly one correct answer. There is no penalty for wrong answers -- always fill in your best guess.

Computer-graded, instant results

Tests are machine-scored. Questions are drawn from the official FBLA topic outline for this event, distributed proportionally across all topic areas. Expect a mix of recall (definitions, formulas), application (scenario-based), and analysis questions.

Top scorers advance

The highest-scoring competitors at each regional advance to the state competition. State winners compete at the National Leadership Conference (NLC). Study the official FBLA topic outline -- it lists the exact subject areas and their approximate weight on the test.

What's on the test

Sports marketingEvent managementSponsorship salesVenue & ticketingTalent managementBroadcasting rights

Study resources

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